Events and Festivals Management BA

Entry Requirements


Why study Events and Festivals Management at Shrewsbury?

Shropshire, and in particular Shrewsbury, has become well known for its events and festivals. With annual cartoon, jazz, flower, food and drink, folk/pop music festivals being a regular feature of the annual events calendar.

During the programme you will learn about the key aspects of this contemporary industry such as: impacts of events and festivals on the local economy; planning and managing events; strategic management; marketing; and opportunities to get involved with the culture programme of the town council and in the strategy of our key partner, Shropshire Council.



University Centre Shrewsbury is characterised by its community orientation and strong links with local organisations and industries. You will have the opportunity to meet visiting speakers from the events and festival industry, be given the opportunity of working in a variety of event and festival settings, and work in small groups to design, plan, manage and deliver a live event.

Please note, this course is also available with a Foundation Year.


Programme Structure:

The modules given below are the latest example of the curriculum available on this degree programme. Please note that programme structures and individual modules are subject to change from time to time for reasons which include curriculum enhancement, staff changes, student numbers, improvements in technology, changes to placements or regulatory or external body requirements.

BA (Hons) Events and Festivals Management with optional placement year (3 or 4 years).

Year 1 (Level 4)

In your first year you will spend time building a foundation for study at Levels 5 and 6, offering a comprehensive review of key concepts and skills for students with a range of backgrounds. You will gain the core knowledge and competencies needed to underpin your learning, remaining responsive to the ongoing changes taking place in the event and festival industry.

Year 2 (Level 5)

In your second year you will study modules that enhance your key skills; studying contemporary events and festival concepts in greater detail, and building on the foundations established in the first year. The core modules at Level 5 deal with essential topic areas, allowing you to explore these in depth and develop your knowledge and skills. Central to this is the planning and management of your group ‘live’ event. The final module in this year is Work Based Learning, providing you with valuable practical experience in the industry.

Year 3 (Level 6)

In your third year you will integrate the key concepts addressed in the first and second year, and heighten your awareness of current advances and practice within the contemporary event and festival industry. You will be supported and encouraged to develop as an independent, mature and autonomous learner. Your knowledge base will be significantly broadened through a range of subject specific modules and via an individual research project/dissertation.

A four-year version of the programme is also available, where students are able to undertake a one-year industrial work placement at the end of Year Two.

You will then be able to apply what you have learnt in Year Two, to your final year.


How will I be taught?

You may be taught via a range of different methods including lectures, seminars, tutorials, practical workshops, expert guest speakers from industry and field visits to events management venues and events/tourism destinations.

You will usually study six subjects/modules per academic year. On average you will be timetabled for around 12 hours per teaching week. There are 24 teaching weeks per academic year.

You are expected to work independently outside of these contact hours in order to prepare for classes and assessments, and to inform your knowledge of the relevant subject areas.



Assessment is through a combination of assignments, examinations, group and individual projects, presentations and seminar contributions.


The degree programme encourages you to achieve your potential, and build upon your independence as a learner, your discipline expertise, your professionalism, and your awareness of yourself and others. It will also build your confidence to be enterprising, employable, and someone who can lead. The programme will prepare you for a wide range of jobs including:


Jobs directly related to your degree:


Jobs where your degree would be useful:

Entry Requirements

UCAS points

A minimum of 112 UCAS points from GCE A Levels or equivalent


BTEC Extended Diploma/BTEC Diploma



International Baccalaureate

26 points


Access to HE Diploma, to include 45 credits at Level 3, 30 of which must be at Merit


OCR National Extended/Diploma: Merit profile

Extra Information

A Level General Studies accepted; Welsh Baccalaureate accepted alongside A Levels/BTEC/OCRs

Course content enquiries

Tim Brown

Deputy Head of Department for Marketing, Tourism, Events Management and HRM

  • Email:
  • Telephone: 01244 511000