Sport Management BSc

Entry Requirements


Why study Sport Management at Shrewsbury?

This exciting new course will focus on ways in which sport management provides core business skills in sports marketing, strategic planning, organisational management, and event and facility management, as well as a grounding in sports governance, policy, and economic and finance issues. Our degree intends to give you a particularly attractive portfolio to present to potential employers on graduation.



  • University Centre Shrewsbury is small and friendly, with an emphasis on group work and discussions. During our course you will not just be a passive recipient of knowledge, but will apply your learning regularly and often.
  • Our links with local sports organisations mean you will have opportunities to meet with practitioners and employers who are keen to exchange ideas with you. Also, you will gain an understanding of real-life situations and their impact on operations.
  • There will be opportunities in many modules to develop specific areas of interest, which could include such applied areas as: marketing, communications, HR and event management.
  • You will be taught by academics with extensive sport industry knowledge, and receive industry insight from guest lecturers from a variety of sporting organisations.

Please note, this course is also available with a Foundation Year.


Programme Structure:

The modules given below are the latest example of the curriculum available on this degree programme. Please note that programme structures and individual modules are subject to change from time to time for reasons which include curriculum enhancement, staff changes, student numbers, improvements in technology, changes to placements or regulatory or external body requirements.

Year 1 (Level 4):

In the first year, you will be introduced to all the different ways in which sports organisations are managed. This will include an introduction to the scope and structure of the sport industry and the purpose and function of key organisations within the industry.

Modules include:

  • Introduction to Sport Management, in which you will learn how to search for and use academic literature, as well as how to write academically, how to reference, how to develop your presentation skills, in addition to learning about ethics/academic practice and use of IT software packages, and evaluating the latest wearable sport technology where appropriate. Emphasis will be placed on how you can best learn and monitor your own progress during your degree. You will use a combination of learning approaches to promote the development of key graduate and vocational skills, and engage in the process of reflective practice. You will also be involved in a teambuilding event at Shrewsbury Town FC.

  • Sport in Society, this is an introduction to social issues and sociological enquiry. It provides a solid foundation to understanding the nature and context of sport. After consideration of key definitions, the module looks at the significance and prevalence of sport in society; how the institutional framework is created that supports the provision of sport, and examines issues related to the equality of access to sporting opportunities for different groups in society.

  • Introduction to Sport Marketing, this module discusses the key principles and theories of sport marketing. This module will introduce you to the core concepts, functions and the internal and external environment of marketing applied to the sport industry. In identifying links between theory and practice, it will develop your initial understanding of the processes, strategies and techniques involved in marketing.

  • Principles of Operations and Quality Management, this module provides an introduction to business operations and quality management, and the consideration of issues such as design, planning and control. It also explores the global business environment and its impact on business operations and quality management, together with the measurement and improvement of business operations and the management of quality – learning about management initiatives such as Six Sigma, ISO9000, TQM, JIT and MIS systems

    The final part of the module poses the operational challenge of managing the relationship between efficiency and quality in the twenty first century.

  • Managing People and Organisations, this module explores the Managerial functions, roles, skills and competencies required in organisations today, it addresses the need for organisations to have a structure and culture.

    The module also explores the role of the individual and groups in organisations.

  • Finance for Managers, this module provides students with an understanding of the preparation of simple financial statements, such as an ability to analyse and interpret financial statements, develop a budget and cash flow forecasting.  Product and service costing will also be explored alongside the identification of basic pricing strategies.

Year 2 (Level 5):

In the second year, you will study:

  • Research Methods for Sport & Physical Activity, the purpose of this module is to provide students with an understanding of the central role of research in the academic environment. Via a detailed examination of the research process, the module considers research design and implementation from both qualitative and quantitative perspectives. Emphasis will be placed on both the manual manipulation of data as well as analysis using appropriate software packages. Research tasks carried out will be specifically concerned with sport-related topics and the module culminates in a research proposal which provides a potential starting point for the Dissertation in Year 3.

  • The Business of Sport

  • Digital and Direct Marketing for Sport

  • Human Resource Management, this module concerns the structuring and resourcing of the workforce, how people are managed and developed along with the current issues in Human Resource Management.

  • Sports & Cultural Events, you will be allowed the opportunity to choose, research and present on current issues in relation to sports events, cultural events and festivals. Seminars will also be used for formative assessments whereby you will have the opportunity to discuss your work with tutors and gain valuable feedback on your work in order to develop your learning. The assessments for the module will allow you the opportunity to explore key concepts and theories whilst developing an appreciation of ‘real-life’, topical and industry issues. The learning and teaching strategy for the module will allow you to develop both subject specific knowledge and key skills.

  • Enhancing your employability through Work Based Learning, an experiential module in a sports organisation.

Year 3 (Level 6):

In the final year, you will study:

  • Dissertation, this double-weighted (40-credit) module is designed to enable you to develop your ability to work autonomously, research in depth a discrete specialised area of study, and produce a dissertation on a topic specific to your programme of study. You will be allocated a supervising tutor to submit an original piece of work of 8,000 - 10,000 words. This piece of work will utilise previously and concurrently acquired knowledge and skills that are synthesised in a logically argued and extensively evidenced format.

  • Strategic Management for Sport & Physical Activity   

  • Selling Sport

  • Student Conference: Issues in Sport and Physical Activity

One choice from two options:

  • Managing New Business Ventures (optional) 

  • Leadership and Change Management (optional), in this module you will critically analyse the difference between Leadership versus Management, and the theories and approaches to leadership.  Students will evaluate planned versus emergent change and the impact of technology on change, in addition to the Leadership and change management skills require to lead change.

How will I be taught?

Much of the teaching on this course is classroom based, supported by field trips and visits to relevant organisations.  Guest speakers are invited regularly where they can add value to the content provided by academic staff. 

You are encouraged to undertake independent learning and to take responsibility for your own outcomes from the course.

Normally you can expect 10 – 14 hours contact per week, and you should be ready to commit approximately 35 hours per week to your studies overall.



Assessment for core modules will typically consist of individual pieces of coursework, group work, presentations and reports. For the applied modules, assessment is usually by a single piece of coursework or a linked series of pieces which contribute to the final grade, reflecting a practical assignment on which you will have been working throughout the module.


Graduates will typically pursue a career in sports management through public or private sports organisations or through UK regulatory bodies in sport. This will include a variety of job roles, and the following are just a few examples:

  • Sports development
  • Sports marketing
  • Sports operations
  • Sports manufacturing
  • Sport product and brand management
  • Sponsorship strategy and communications
  • Volunteer management
  • Sports event management

Entry Requirements

UCAS points

A minimum of 112 UCAS points from GCE A Levels or equivalent


BTEC Extended Diploma/BTEC Diploma



International Baccalaureate

26 points


Access to HE Diploma, to include 45 credits at Level 3, 30 of which must be at Merit


OCR National Extended/Diploma: Merit profile

Extra Information

A Level General Studies accepted; Welsh Baccalaureate accepted alongside A Levels/BTEC/OCRs

Course content enquiries

Georgina Holmes

Programme Leader, Sport & Community Engagement

  • Email:
  • Telephone: 01743 297187