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With over 18-years client experience in helping businesses and organisations of all sizes both here and in the UK, Sue founded Heads Up Marketing, a Liverpool based agency, in 2010 and has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR. Sue also tutors Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CAM and CIM qualifications. As a Chartered Marketer, lecturer and practitioner, it is vital to keep in step with the ever-changing micro and macro environment and this is one of Sue’s key strengths. Sue’s sessions combine practical skill-based activities with theory to allow the work experience and education of students to fuel each other. Dynamic, real-time content and case studies are built into each session to create lively learning experiences that will spark lifelong success in leadership and business management.

What is a typical day at work for you?

I work two days a week at University Centre Shrewsbury, so during my time here I can be found in lectures, seminars and planning meetings. Outside of that, I also do study support, training and webinars for another organisation and have a number of business clients for whom I do consultancy. This involves designing and delivering offline and digital marketing strategies. I love having one foot in academia and another in industry. It is a real portfolio career but means that I can transfer experiences and examples from one context to another.

What is your favourite thing about your job?

I am always acutely aware of the role that a lecturer plays in a student’s time at university. It’s such a massive experience and a time to create memories that last forever. I really want those to be good ones and keep that in mind at all times.

I particularly enjoy seeing the confidence of students grow as they move through the years. I feel especially proud when I can see them developing critical thinking abilities along with knowledge on the subject matter.

What is the best thing about the course?

The Business, Sport and Events and Festivals Management programmes deliver material and information that is relevant and in real-time. We are in the age of digital disruption and the rate of change is unprecedented. Some industries are quite literally being upended overnight by online newcomers. These are exciting times and the courses include key skills that will be sought after by employers in the future.

If you could have a superpower what would you choose?

I would like to be able to fly. I love to travel but don’t get to do it enough. And of course, the other reasons being to save on public transport costs, to get about more quickly and for the sheer thrill.

What is the best piece of advice that you could give to a student?

The only time to ever set the bar low is when you are doing the Limbo!

What makes University Centre Shrewsbury unique?

Students have the best of both worlds here. All the resources, skills and benefits that a larger university can offer and the intimate setting of a small facility. With smaller classes, the lecturers here really get to know the students. It is also a lovely place to study, whether it is winter or summer, Shrewsbury is such a photogenic town.


If you'd like to learn more about studying Business ManagementEvents and Festivals Management or Sports Management at UCS, why not come along to our upcoming Open Evening? You can book your place here

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